Privacy Policy

1. Who We Are

• Registered Office: 85 Poplar Hill, Stowmarket, IP14 2AX, UK
• Contact: enquiries@8bitegg.com | 01449 537 750
• Website: www.8bitegg.com

2. What Data We Collect

• Contact Information: First Name, Last Name, Email Address, Phone Number (e.g., when you download a free resource like “5 Microsoft 365 Tips for Schools” or contact us).
• Professional Information: Organisation Name (e.g., school or business name) and Job Title (e.g., Head Teacher).
• Usage Data: Website analytics (e.g., pages visited, time spent) via cookies, Google Analytics, and HubSpot tracking.
• Marketing Preferences: Your consent to receive updates or offers about IT solutions (e.g., Microsoft 365 support).

3. How We Collect Your Data

• Fill out forms on our website (e.g., to download a lead magnet or book a call).
• Contact us via email, phone, or website forms.
• Engage with our email campaigns (e.g., open emails, click links) sent via HubSpot or Apollo.io.
• Visit our website (via cookies, Google Analytics, and HubSpot tracking—see Section 8).
• Interact with our Facebook page (www.facebook.com/8bitegg)—note that Facebook’s privacy policy applies to data collected there.

4. Why We Collect Data and Legal Basis

• To Deliver Resources: Send you the “5 Microsoft 365 Tips for Schools” PDF after form submission.
  • Legal Basis: Consent (you agree to provide your data to receive the guide).
• To Market Our Services: Send updates and offers about IT solutions (e.g., Microsoft 365 support) via HubSpot and Apollo.io email campaigns.
  • Legal Basis: Consent (via checkbox on forms—you can opt out anytime).
• To Improve Our Services: Analyze website usage (e.g., via Google Analytics and HubSpot) to enhance user experience and tailor ads (via Google Ads/AdSense).
  • Legal Basis: Legitimate interest (to improve our business operations) and Consent (for non-essential cookies/tracking).
• To Respond to Inquiries: Contact you if you reach out via email, phone, or forms.
  • Legal Basis: Legitimate interest (to provide customer service).
• To Prevent Spam: Use Invisible reCAPTCHA to verify form submissions.
  • Legal Basis: Legitimate interest (to protect our website).

5. How We Store and Secure Your Data

• Storage Location: Your data is stored securely in:
  • HubSpot: Our CRM provider, using UK-based or EU-compliant servers (see HubSpot’s Privacy Policy: legal.hubspot.com/privacy-policy).
  • Apollo.io: Our email marketing tool, also GDPR-compliant (see Apollo.io’s Privacy Policy: www.apollo.io/privacy-policy).
• Security Measures: We use encryption, access controls, and regular security reviews to protect your data. HubSpot, Apollo.io, and Google maintain industry-standard security (e.g., ISO 27001).
• Access: Only authorized 8-Bit Egg staff can access your data, strictly for the purposes outlined.

6. Who We Share Your Data With

• HubSpot: To store and manage contacts for CRM and email campaigns (UK/EU servers).
• Apollo.io: To send marketing emails and nurture leads (GDPR-compliant).
• Google: For analytics (Google Analytics), ads (Google Ads/AdSense), and spam protection (Invisible reCAPTCHA). Google complies with GDPR (see policies.google.com/privacy).
• Service Providers: If needed for IT support (e.g., Microsoft for M365 services), but only with strict data agreements in place.
• Facebook: If you interact with our page (www.facebook.com/8bitegg), Facebook may collect data (see their privacy policy).

7. How Long We Keep Your Data

• Marketing Data: We keep your Name, Email, Phone Number, Organisation Name, and Job Title until you unsubscribe from marketing emails (via the “unsubscribe” link in emails).
• CRM Data: If you become a client, we retain your data for the duration of our business relationship plus 6 years (for legal/tax purposes).
• Non-Clients: If you don’t engage after 2 years (e.g., no email opens or replies), we’ll delete your data.
• Analytics Data: Google Analytics data is retained for 26 months before automatic deletion.

8. Cookies and Tracking

• Analyse Usage: Google Analytics and HubSpot track visits, clicks, and form submissions to improve our site.
• Serve Ads: Google Ads/AdSense displays targeted ads based on your browsing behaviour.
• Essential Functionality: Ensure the site works (e.g., form submissions).
• Spam Protection: Invisible reCAPTCHA verifies users (may collect device data).

• Types:
  • Essential Cookies (e.g., session management—no consent needed).
  • Analytics Cookies (e.g., Google Analytics, HubSpot—requires consent).
  • Advertising Cookies (e.g., Google Ads/AdSense—requires consent).
• More Info: See our Cookie Policy (#) (you can create a separate page or include a section here).

9. Your Rights Under GDPR

• Access: Request a copy of your data.
• Rectification: Correct inaccurate data.
• Erasure: Ask us to delete your data (unless we’re legally required to keep it).
• Restriction: Limit how we use your data.
• Portability: Receive your data in a machine-readable format.
• Object: Opt out of marketing (via unsubscribe links) or object to tracking (via cookie settings).
• Withdraw Consent: Stop marketing or tracking at any time.

10. Complaints

• Website: www.ico.org.uk
• Phone: 0303 123 1113

11. Updates to This Policy